Ipswitch (News - Alert) Inc.’s Network Management Division announced the debut of AlertFox End User Monitor, which provides 360 degree visibility of critical Web applications.

The company’s popular WhatsUp Gold suite of IT management solutions delivers network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises.

In a release Ronnie Ray, VP of marketing and product management, Ipswitch network management division said, “The development of AlertFox EUM is the result of extensive discussions with the active user community who desired a solution for monitoring web application performance from inside the firewall.”

“AlertFox EUM allows the user to set thresholds, see waterfall diagrams and access detailed reports into a variety of performance issues whether that be slowdowns, missing objects, malware, failed logins or timeouts – whichever side of the firewall they reside,” Ray added.

The AlertFox End User Monitor tracks websites, critical applications inside the firewall and applications in corporate data centers and the cloud. The EUM delivers synthetic Web transaction monitoring capabilities for end users.

According to officials, the AlertFox EUM helps companies monitor the health, availability, security and performance of all Web applications from a single dashboard. AlertFox EUM can custom monitor locations from inside the firewall on a VM through the EUM Poller application.

Employees of companies can use applications, like SalesForce and Oracle (News - Alert) CRM, and customers can use shopping carts and customer chat capabilities when doing business on-line. AlertFox image capture lets the company see exactly what users see and get an idea of the error. This enables addressing of performance problems before they affect users as companies can locate problem centers to a granular level easily. It lets monitoring of complex Web 2.0 Rich Internet Applications with Silverlight, Java Script, Flash and AJAX technologies.

The application uses Internet browsers like IE, Firefox and Google (News - Alert) Chrome and gives routing alerts to the right team. It delivers insights and reports on the performance of both internal and external Web applications thereby increasing efficiencies, added officials.

In April 2012, Ipswitch acquired iOpus Software, a leading provider of Web application performance testing and monitoring solutions from the cloud. The addition of the iOpus AlertFox and iMacros capabilities will empower application owners and IT staff customers to more effectively track and ensure Web application performance, creating a better end-user experience.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.